Press information

FOR IMMEDIATE RELEASE:

PRYSMIAN TELECOM TAKES TO THE ROAD IN MAJOR EUROPEAN FTTH TOUR

Milan, August 29, 2007 - Prysmian Telecom Cables & Systems will next week be embarking on its latest initiative to support the growing uptake of Fibre To The Home (FTTH) technology in Europe with a major Roadshow covering much of the region.

The 'FTTH European Roadshow' is due to commence in UK on 4th September and over the following 11 weeks will visit a total of 15 countries including Holland, Denmark, Norway, Sweden, Germany, Czech Republic, Slovakia, Poland, Hungary, Austria, Slovenia, Italy, Spain and France.

The adoption of FTTH is expanding rapidly around the world and activities in Europe are now finally gathering momentum with many municipalities and local authorities - as well as the more traditional telecom operators - starting to build  optical 'last mile' networks. With this increased and more widespread customer base Prysmian believes that by taking the technology to the customer, in the form of a Roadshow, this will greatly assist  potential operators who are aware of the opportunities offered by FTTH but may not be familiar with the 'mechanics' of building a last mile network.

The Roadshow features a specially constructed, interactive exhibition trailer packed full with all of Prysmian's latest FTTH passive product solutions - blown fibre, miniature blown cables , preconnectorised customer solutions,  new vertical riser systems for multi dwelling units, a range of new FTTH connectivity products and much more. Information will also be available on Prysmian's range of optical fibres including CasaLightTM, the bend Insensitive fibre developed by Prysmian specifically for FTTH applications. A team of FTTH product specialists will support the local Prysmian staff throughout the Roadshow providing expert advice on both the product and network design aspects of building a FTTH system.

Director of Marketing at Prysmian's Telecom business, Richard Thomas commented, ' The principle of FTTH is to take fibre closer to the end user. We are following exactly the same approach with the Roadshow and taking our products to where our customers are located. The FTTH customer profile has changed the traditional telecom marketplace. We recognize this and believe that this project will be an interesting and rewarding experience for both Prysmian and for the people who we will meet during the event'

To find out more about the Roadshow visit www.prysmian.com. Prysmian customers interested in attending the Roadshow should get in touch with their local account manager or call one of the contacts below.

For further information:
Communication Department - Press Office
Claudia Perotto, tel +39 02 6449 2928, mob +39 349 766 8006, email: claudia.perotto@prysmian.com

Telecom Department - Marketing
Richard Thomas, tel +39 02 6449 7939, email: richard.thomas@prysmian.com   
Bruna Chitoni, tel +39 02 6449 4596, email: bruna.chitoni@prysmian.com    

Burson-Marsteller – Prysmian Press Office
Paola Bramati, tel +39 02 721431, mob +39 346 66290054, email: paola.bramati@bm.com
Alessandro Carlesimo, tel +39 02 721431, email: alessandro.carlesimo@bm,com